J Lyons Racing

JLyons Racing is a new racing and restoration business here in Eugene, Oregon. They contacted me in need of helping them define themselves and distinguish themselves from their competitors. I helped by defining the mission statement, brand goals, as well as their target demographic. In accomplishing these tasks and through many conversations I was able to create Logos, Icons, branding elements such as patterns, colors and typography choices that convey the brands messaging appropriately achieving the overarching goals of the brand.

Main Logo

Secondary Logo

Video displaying the Graphic Standards of the J Lyons Racing Brand.

First T-shirt design to be sold at car shows and races.

An additional T-shirt design to be sold at local car shows and races.

Primary pattern that can be used on multiple branded products.

Secondary pattern that can be used on multiple branded products.

Button down shirt designed for the owners of the company to be worn at car shows and races.

Primary hat design sold at car shows and races.

Blown up artwork of designs that can be adorned on multiple different products.

Blown up artwork of designs that can be adorned on multiple different products including the tagline: "Ignite Your Drive".

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